A very controversial entry on a list such as this, it's safe to argue that the Playstation 3, despite recovering magnificently, had a very awkward launch back in 2006. The cell processor it packs remains notoriously difficult to work with, even today, and the price was certainly a point of contention at launch. It was Ken Kutaragi's negative publicity that really harmed the credibility of the console, however. Displaying an arrogance that belied the skilled marketing of the Playstation 1 and 2, claims that the PS3 is “not a game machine” also just seemed confused and a little misleading. What happened Ken?