2K Sack PR Firm After Duke Nukem Review Response

Posted By | On 16th, Jun. 2011 Under Industry News, News


PR Firm ‘The Redner Group’ have been dropped by 2K games following the firm’s response to criticism of Duke Nukem Forever. Following some negative press, The Redner founder Jim Redner posted on Twitter, “Too many went too far with their reviews…we are reviewing who gets games next time and who doesn’t based on today’s venom,” which suggest blacklisting reviewers who gave negative scores to Duke Nukem Forever. Redner continued: “Bad scores are fine. Venom filled reviews…that’s completely different.” He then deleted both posts claiming he “acted out of pure emotion.” In response 2k posted this message via twitter: “2K Games does not endorse or condone the comments made by TheRednerGroup and confirm they no longer represent our products. We maintain a mutually respectful relationship with the press and will continue to do so. We don’t condone @TheRednerGroup’s actions at all. ”

Thanks to CVG for the info.

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  • I kinda agree with what Redner said some of the reviews could be summed up in two ways the hipster review “I liked Duke before it was cool to like duke but now I don’t like him anymore cause other people like him” or the mindless asshole “I don’t like it cause it’s not Tom Clancy’s Modern Crysis Battle Field Medal of honor Frycry 5 million: Is it milking the crap out of a something to the point of killing the genre if we call it Chocolate Milking: The enhanced Edition oh and how DARE he call Master Chief a pussy??”

    MANY of the reviews hated on the game cause of all the things that made Duke Nukem a Duke Nukem game. One in particular, I won’t mention any names but it’s a site that over time has become the spike TV of gaming sites less about games and more about nonsense where it’s a social networking site for gamers where user blogs are “official” reviews and well, you can’t spell IGNorant without…

    Their review went as far to say a few times that it was a fun game but the blogger was on his moral high horse and based the game for being..well..a Duke Nuke’m and not “AMERICA FUCK YEAH! I’m a armchair marine with computer from the future so I can run it at min specs even though FPS games have become like Madden games same shit every year”

    The same could be said for Alice, and I predict the same will be said for Tomb Raider, Diablo 3 and Rayman.

    • Sadly, it seems no one wants anything except COD and will compare EVERYTHING to it… *shakes head. This won’t effect my decision to get duke on my PC.

    • Rashid Sayed

      I think so its part of the business. Media are a pretty important element in the entertainment business, so behaving harshly with them can result in to something ‘bad’ 🙂


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