3DS meets pre-order targets for UK

Posted By | On 04th, Mar. 2011 Under Industry News, News | Follow This Author @GNReith


Nintendo UK sales director, Andy Yates, has revealed that Nintendo’s upcoming 3D handheld is fast approaching 100,000 pre-orders in the UK.

“We’re very encouraged that it’s going to be a big launch,” he said. “Our target was to get over 100,000 pre-orders – and we’re in line with that. So far, we’ve already beat our personal best for a console launch. With three weeks to go, we’re in a great position, as pre-orders are still building. Retailers tell us that things are good, and they’re pretty relieved to have a big launch in March; they need something of that magnitude.”

Nintendo UK Marketing director Dawn Paine has also said that Nintendo’s is aiming for a “Wii-style” launch for the 3DS.

She said that “I don’t think you can underestimate peoples’ hunger for new technology – the performance we’re expecting comes from the quality of the product. The pre-order numbers are a testament to that. We are building towards Wii-style launch proportions. That has been our ambition all along: to get the UK into a ‘feeding frenzy’ situation. We feel we’ve picked the perfect time to launch the 3DS.”

Good things await the launch of the 3DS it would seem.

Thanks to MCV for the info.

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