Activision says that the $500m spent on Destiny shows the confidence they have in the IP
‘It’s what Activision does best.’
Destiny launches today, and it might just be the biggest game of the year, and even the generation. With its forward thinking approach to game design and structure, and its seamlessly, persistently connected experience, as well as its plan to be a dynamic, ever growing, ever evolving game that expands over the next ten years, it promises to be like nothing we have had before.
One of the biggest coups related to this game was Activision, when they secured the exclusive publishing deal for the title a little while ago. Now, on the eve of the game’s launch, they talked about the deal, and mentioned their hopes for the IP and partnership going forwards to CVG.
“To put that $500 million in context, that’s the whole entirety of the game. That’s development, manufacturing, marketing and so forth,” they said. “It sounds like a big amount but it doesn’t just fuel one aspect.
“I think it shows the confidence that we have in Destiny. It’s what Activision does best; when we partner with a development studio that can deliver a game like Destiny, we can bring that to market. There’s every indication that the launch will be something everyone will enjoy.”
Well, there’s only so much money you can throw at a project to try and make it work- after a while, the product’s quality has to speak for itself. Of course, Destiny has the backing of Bungie behind it, so quality isn’t something it will exactly be lacking in.