Analyst: Xbox One May Have Benefit of 2-3 Times Unit Advantage at Launch Compared to PS4

Both consoles expected to face shortages at launch though.

Posted By | On 23rd, Jul. 2013 Under News


xbox one controller
Speaking to GamesIndustry International, Baird analyst Colin Sebastian stated today in an investor’s note that their supply chain checks show Microsoft’s Xbox One having an advantage at outselling the PS4 at launch.

“Despite losing the headline battle at E3, Microsoft’s Xbox One appears to be regaining some momentum, in part due to the used and online policy tweaks. Importantly, our supply chain checks suggest Microsoft may have the benefit of a 2-3x unit advantage at launch compared to Sony’s PS4.”

Of course, both systems will be in short supply and without the imposing DRM on the Xbox One, consumers are more open to picking up the console than before despite it costing $100 more than the PS4. The Wii U, on the other hand, is in need of a price cut according to Sebastian and that “the fate of the platform will likely rest on the popularity of Nintendo’s holiday software lineup.”


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  • A Unit advantage only means they are projecting having more consoles available for retail – NOT, as this article so ineloquently extrapolates, will sell more units.

    Take a look at Microsofts unit advantage of $900 Million on their surface tablets. No one bought them so now they have a huge loss on their hands.

    I’m sure Microsoft will not have to eat the cost their consoles like it is having to on their tablets, but this means nothing other than:

    “Microsoft is making more consoles for the holiday season.”

    Perhaps Microsoft is betting that people will not be able to buy the $400 next-gen console they want, so they will buy the $500 console they don’t want. Personally I think Microsoft is betting on the wrong horse – people are going to wait and see what happens with the next-gen console race especially with launch titles being generally forgettable.

    PS – According to Amazon PS4 is still outselling the Xbox One in literally every country and has since launch. At the moment in the United States The Xbox One Launch is at position #6 in sales this year – while the PS4 is at position #3, 45 & 86.

  • nicki

    Yes surely but i wont be buying xbox because of graphics and their people reaction with the people


 

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