Can Apple pull off the upset that no Android microconsole has managed so far?
The new Apple TV is getting ready to take on your Xbox, PlayStation, and Wii as the gaming center of the living room. Apple already commands massive third party support, as well as cross platform development tools that make development for their platforms an attractive prospect, so the threat of the new Apple TV is not one to be taken lightly. Now, it seems like it will have another arrow in the quiver, which will help it undercut the existing consoles- it might come at a very cheap price.
Speaking to The New York Times, insiders reported that Apple is planning on keeping the price of the device low- at $149, it would be more than twice as expensive as the current, three year old model which retails for $69, but it would still be $150 cheaper than the Wii U, $200 cheaper than the Xbox One, and $250 cheaper than the PS4. With Apple’s branding on it, it poses a serious threat to all of them.
The Apple TV will be announced, alongside a new iPad and two new iPhones, at Apple’s media event tomorrow. Stay tuned for further news.