Assassin’s Creed Syndicate’s Newest Marketing Stunt Sees Penny Farthings Returning To The Cycling Lanes in London

Well, I mean… that’s one way to do it, I guess.

Posted By | On 20th, Oct. 2015 Under News | Follow This Author @Pramath1605

Assassin's Creed Syndicate_01

Let it not be said that Ubisoft is not trying to market the upcoming Assassin’s Creed Syndicate- they are, they’re just doing it in, er, shall we say unconventional, ways. After their (admittedly pretty awesome) Eagle Vision stunt from last week, this week saw the return of throngs of Penny Farthing bikes, which were a common sight in Victorian London, return to the bike lanes of the city, in an attempt to raise awareness for the game.

“The Penny Farthing is the defining image of Victorian commuting and it was a thrill to bring some Victorian style and panache to the grind of the daily commute,” said Neil Laughton, Chairman of the Penny Farthing Club.

In addition to the convoy of Penny Farthings, one commuter’s journey to work was captured on video to showcase just how difficult it would have been to navigate the bustling streets of London on a Penny Farthing, with the added obstacle of modern day traffic- something that thankfully won’t be an obstacle in the game for players.

“Penny farthings are certainly not the easiest things to ride, but we really wanted to find out just how difficult it would be to navigate using one of Victorian London’s most iconic transportation methods,” said Jon Maguire, Penny Farthing commuter. “It’s certainly not something I’d aim to do every day or recommend for others to do, given London’s volume of traffic and general hustle and bustle, yet I made it to my destination in one piece and it’s undoubtedly an exciting way to experience the capital.”

Assassin’s Creed Syndicate launches later this month on Xbox One and PlayStation 4, with a PC release following shortly afterwards.

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