Battlefield 3 ‘not courting controversy’ say DICE

Posted By | On 05th, Jul. 2011 Under Industry News, News


Battlefield 3’s executive producer Patrick Bach has said he will not use controversy as a marketing ploy to sell his game, even it does grab attention: “I don’t want people to feel bad playing our game.”

In a recent interview with Edge magazine, Bach said “First of all: it’s fiction, we’re not trying to base it on any political or religious conflict – controversy is probably a good marketing tool, but we make games. Our goal isn’t to make controversy. I don’t want people to feel bad playing our game. Our goal is to create a fun, entertaining experience. So we are trying to stay away from things that are real – authentic and real don’t have to be the same thing.”

He also described picking sides in a war game as “tasteless,” hence the game is viewed through the eyes of an individual: “When we say Russians versus Americans, it’s like Red versus Blue. We try not to depict the reasons for the war, because then it can end up in a very bad place. We depict it from the perspective of an individual rather than an army – it’s about you as a soldier on the battlefield, because no matter who you are or on what side you are, it’s still drama. I don’t want to create a war simulation or a game which picks sides. I think that would be tasteless.”

Thanks to CVG for the info.

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