Talking about explosions, and “breaking news” might not have been the best approach.
In the world of video games, there are a number of different ways in which companies go about marketing their game. Considering that Call of Duty: Black Ops 3 is a game about warfare, it should come as a total surprise that the game’s official Twitter account recently let slip some of its story, by pretending that story was actually unfolding. This all began when the official account tweeted out “breaking news” about apparent explosions in Singapore.
The tweeting continued, followed by a few people who seemed to understand at once that because these reports were coming from Treyarch that it was a troll attempt. It only became truly obvious what Treyarch was doing when they started talking about quarantines and military drones shooting down civilian drones in the area. The continued tweets clearly annoyed some of the development team’s followers as they were replied to with “unfollowed” or, “I don’t need to buy the game now.”
It’s obvious this kind of marketing technique worked in that it got its name out there. On the other hand, this kind of thing can backfire and make people quite angry when talking about fooling people into thinking there was some kind of attack. We’ll see for sure how this trick worked when Call of Duty: Black Ops 3 releases on November 6, 2015.
In the meantime check out 15 things we don’t want to see in Call of Duty Black Ops 3.