Crytek believes that free demos should come to an end

In a recent Interview with Develop ,Crytek’s co-founder Cevat Yerli said he wasn’t sure that a demo of Crysis 2 was going to be released, but he also said that game demos are a “a luxury” that becomes “prohibitively expensive” for game developers:

“A free demo is a luxury we have in the game industry that we don’t have in other industries such as film. Because we’ve had this free luxury for so long, now there are plans to change this people are complaining about it. The reality is that we might not see any free game demos in the long term.” Said Yerli

And with EA’s plan to release game demos for $10 or $15, Yerli responded to this by saying:

“I read a lot about this, and read about the backlash as well; people complaining that they would essentially be paying for a beta,” he said.

“I think EA’s strategy is interesting, overall. The thing is, every time we see a publisher doing something to improve the industry, making things more commercially viable and actually increasing the market, people instantly think this is only some money-hungry ploy.”

“Yes it is quite unpopular, but this is a messaging issue. The problem with any new strategy like this is it initially may appear as a blood-hungry, money-grabbing strategy. But I think there is a genuine interest here to give gamers something more than a small demo released for free.” He added

“Really, what this is, is an attempt to salvage a problem. The industry is still losing a lot of money to piracy as the market becomes more online-based. So it’s encouraging to see strategies outlined to combat this.”

“I think the whole issue needs to be explained in a better way, because there is good thinking behind EA’s plan. I understand why people are thinking that all EA wants to do is maximise profits out of the audience, but really, what it’s really trying to do is get investment back but while being as fair to the gamer as much as it can. Ultimately, it will be a better deal for the gamer.” He said

He later on continued and discussed about Cryteks plans for a Crysis 2 demo:

“That’s something we need to think about, because we haven’t fully decided on this yet,” he said.

“But whether we do have a demo or not, do I think companies need to release so many demos? I think that we’ll see more and more games not carrying a demo in the future, because it becomes prohibitively expensive.”

“Also, given the time pressures in making a demo – in fact given the time pressure of making a quality demo – I think it all becomes really difficult to work with, and I think we’ll see less and less of them in the future.”

Paying for demos? what do you think?

Tagged with: , , , ,

  • Carl

    My main motivation to try a demo is to see for sure whether or not my computer will run the game. The recommended specs are helpful, but aren’t always representative of how the game will run, especially on laptops.

    I play demos to avoid blowing a bunch of money on a game I can’t use. I am not willing to pay for that privilege.

  • Ace

    ok for the guy that posted first i want to just make you aware that its easy to take apart a ps3 or an xbox 360 and insert a mod chip. also if you go onto any torrent site ul see that the console piracy is rampant and if not worse in some cases. seriously this silly justification that pc piracy is to blame for poor games ports, now charging for demos and companies going console only is insane. yeah sure ppl will pirate ul never stop it as ppl will always find a way round it but remember that there is and always will be a growing community of loyal pc gamers (myself inc) who pay for games and are getting pissed of when having payed for games the restrictions mess up our gaming experience. like crysis warhead, i now have a useless copy as my installations ran out as it only let me install it three times even though i payed full price for it, gta4 runs like a bag of crap and actually keeps crashing coz of the secure rom rootkit anti piracy [#@!?]e. I know this as ive actually cracked my legal version just to stop it crashing.
    what they are doing is like what the army do to a soldier that cant keep up. they punish the whole squad for one man slacking trying to make the pack hate the man. often the pack will hate the man but the clever ones can see that the institution is a fault and are unfair. punish the man sure, but not the rest of us.
    seriously ppl think
    evil is allowed to prevail when we say “its ok its just a business practice”

42 queries. 0.891 seconds