Crytek Opens Shiny New Studio in Shanghai
Despite problems plaguing the game industry with closures and apparently cancelled games (not mentioning the really cancelled ones), it’s always a good sign that some one has enough good fortune to expand.
Case-in-point Crytek which announced the opening of a new studio in sunny Shanghai.
We see a lot of potential in the Chinese market, and have learned a lot from the close relationship with our eight existing Chinese Licensees, whose backgrounds range from game development to architecture visualisation, and interactive exhibition to serious simulation,” said MD Avni Yerli.
Crytek MD Avni Yerli stated that, “The formation of Crytek Shanghai builds on the base we first established in Asia with Crytek Seoul, and offers invaluable strategic opportunities as we continue to expand our reach into the World’s largest market.”
Also, given that Crytek announced the global release of Warface (previously confined to Russia), setting up shop in China seems like a good idea.
As studio general manager Areil Cal puts it, “A permanent presence in Shanghai paves the way for an even closer working relationship with partners across China.”