DICE Claims EA Is “Clever Enough To Avoid Cookie Cutter Games”
“You have to care about more things than what’s going on between the walls of the room you’re in,”
Earlier today in an interview, Patrick Bach from DICE, the company behind the Battlefield franchise spoke to the integrity of the Battlefield series, claiming that Battlefield games are not “just to make money”, and that the entries in the series franchise avoid the “cookie cutter” formula that so many games like Call of Duty seem to have tragically fallen into.
“We have a tendency to – you could call it being very ambitious, or you could call it over-scoping, when you want to do everything, and you start everything, but you can’t finish everything. If we were clever from a business perspective we would change quite a lot, but I think the great thing with how EA’s treating DICE is that they see DICE as a growing thing – you want that feeling, that mindset to spread within EA.”
“Because if you go too much towards the business end you’ll start to create cookie-cutter games, and maybe EA came close to being that once upon a time. I think they’re clever enough to try to avoid that,” Bach added.
In addition to Battlefield games, Digital Illusions CE has their hands full working on an upcoming reboot of the hugely successful Star Wars: Battlefront, as well as a sequel to the Parkour game, Mirror’s Edge.
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