Disney Interactive Hyping “Disney Infinity” for January 15th, Promises New “Gaming Initiative”
Pixar and Disney powers, activate!
Remember how we talked Disney wanting to get into social gaming when it wasn’t busy usurping major film studios? Well, the House that the Mouse built Disney Interactive has stated to Joystiq that it will present a new “gaming initative” called Disney Infinity on Janunary 15th. This was indicated by the holographic invitation card that Joystiq had received which contains both the Infinity logo and the Magical Kingdom itself.
The event will have Disney Interactive co-president John Pleasants and Disney/Pixar CCO John Lasseter speaking. So take that to mean that it’s a big enough deal. Could this be the “Toy Box” project that Disney CEO Robert Iger talked about back in October which would see Disney and Pixar characters interacting in games across different consoles? Maybe, maybe not.
As of now, there’s nothing to do but wait till next month and see what the two behemoths have in store. One thing’s for sure: you do not want to mess with the collective might of both studios.