Don Mattrick: Xbox One “Over-Delivering Value” Compared to Other Choices Consumers Have
In an attempt to defend the Xbox One’s price point, recently announced at Microsoft’s E3 presser as $499, Don Mattrick spoke to Bloomberg TV about how, “It’s a lower number than some of the analysts had forecasted.”
He then continued that, “We’re over-delivering value against other choices I think consumers can get. Any modern product these days you look at it [and] $499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it.”
Mattrick also believes that consumers will go for the Xbox One due to features like Skype, Kinect, SmartGlass and more. “We’re really making the living room your center of fun for your family.” Like Major Nelson, Mattrick is ignoring that pre-orders for the PlayStation 4 are outstripping supply, and that Sony itself has to adjust its initial forecasts.
The Xbox One is due to release in November with the PlayStation 4 releasing in the Holiday season.