EA CEO on Dungeon Keeper Mobile: “We Misjudged the Economy”
Andrew Wilson talks about the problems that plagued the mobile port of the classic game,
Dungeon Keeper Mobile, a smartphone version of the classic strategy title, was routinely criticized on release for its horrible implementation of micro-transactions. EA CEO Andrew Wilson has finally addressed criticisms about the same but noted that it was more of a result of EA “misjudging the economy”.
Speaking to Eurogamer, Wilson said, “For new players, it was kind of a cool game. For people who’d grown up playing Dungeon Keeper there was a disconnect there. In that aspect, we didn’t walk that line as well as we could have. And that’s a shame.”
“We misjudged the economy.” Thankfully, it seems the company has learnt from many of the mistakes that came with ruining Dungeon Keeper’s essence. “As we look forward, the two lessons we get are, one, where you are dealing with IP that has existed in the past, even though you’re reinventing it for a new audience, you have to do your best to stay true to its essence. And that’s a challenge. The Star Trek J.J. Abrams [made] was very different from the first season I watched, but I still felt good about it.
“The second is, when you’re thinking about any business model, premium, subscription, free-to-play, value has to exist. Whether it’s a dollar, $10, $100 or $1000, you have to delivering value, and always err on the side of delivering more value, not less.”
We’ll believe it when we see it. Stay tuned for more.