EA claims sexism is not what is holding women back

Honest opinions.

Posted By | On 19th, Jan. 2013 Under News | Follow This Author @KartikMdgl


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EA’s Gabrielle Toledano has revealed that sexism is not what holding women back from contributing in larger amounts in the gaming industry. This is a very level headed explanation and not something that should be dismissed because of how different it is from the popular opinion.

“Nearly half of all gamers are female and yet I still continue to hear on a weekly basis that ‘the only people playing games are boys in their basements.’ It’s just not true,” Toledano said. She also noted the importance of hiring more women, since they know how best to design games that female players would find appealing — a critical factor for the industry’s continued growth.

“Embracing a diverse culture and making talent a core focus of our business isn’t just a feel-good message — it’s necessary if we want to keep making great games,” said Toledano.

“We’d love to hire more women but we can’t find enough of them to hire.”

Do you agree with him? Let us know in the comments section below.

Thanks, Forbes.

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  • Ally189

    In my experience, what Toledano said holds fairly true. As a student currently pursuing a BFA in New Media with plans of one day entering the industry myself, I must say that I’m one of a very small percentage of my class. Gender biases as still very real, but I don’t believe it’s that in the traditional sense which is keeping women out of the industry. The thing is, I don’t know how many times I’ve heard the opinion that the only “real jobs” for women in New Media and other related fields is in advertising and/or graphic design- and this coming from women themselves! It’s an unfortunate point of view to say the least.


 

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