EA excited by Xbox Smartglass
Microsoft’s Xbox 360 Smartglass which was announced at their E3 conference this year is actually pretty cool, according to some EA executives.
“I think it’s a killer initiative. I really like it a lot. It ties into what we’re trying to do as a company,” EA Label boss Frank Gibeau said to GamesIndustry.
” What we’re trying to do as a developer of games is – we’re looking at multi-screen environments as being really key in what’s happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing.”
He wasn’t the only one with a lot of praise for it. EA Sports boss Andrew Wilson revealed that it will change the way people interact with consoles and bring a new audience to gaming.
“If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you’re in front of the screen or while you’re away from the screen. What that’s enabling is people to engage in a world that’s very, very important to them that they’re very passionate about even while they’re away from their 60-inch television.”
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