EA Explains Lack of Non-FIFA Sports Titles on PC
Still a high demand for FIFA, less so with Madden.
EA Sports games are fairly popular. They receive extensive time during EA’s pressers and form a significant amount of revenue for the company – look no further than Ultimate Team Mode which earns roughly $650 million per year among various franchises.
That being said, it’s somewhat odd that FIFA is the only available EA Sports title on PC. EA Canada VP Matt Bilbey explained to Game Informer that it’s a matter of demand. “There’s still the high demand for FIFA on the PC globally because of the global appetite for the game.
“I think that’s less so with Madden, but I think if that changes and an opportunity presents itself, I think we would definitely leverage the opportunity.”
Cam Weber, VP of EA Tiburon noted that the Madden series “used to be a good business,” until sales declined on PC. “Then the compounding problem is that I guess in the last four or five years…as we get away from PC development, it becomes more and more difficult to get back to it.” That being said, the publisher is interested in supporting the PC yet again.