EA: Important to have own Ecosystem like Origin to flourish

Reveals three core growth drivers in the interactive business.

Posted By | On 14th, Sep. 2012 Under News | Follow This Author @KartikMdgl


EA’s Frank Gibeau has mentioned that companies should have their own ecosystem to flourish. He gave examples like Apple’s store and Microsoft’s Windows 8 store as something that has and will prove to be highly beneficial.

“EA has transitioned from a content-only company to a content/platform company. I think that three core growth drivers in the interactive business is going to be mobile, PC free-to-play, and console,” he said to Polygon.

“All I can say is that we’re multiplatform and we publish on everything. Where it makes sense for us, we’ll do it and when it doesn’t make sense, we won’t. We’re building an Origin store, an Origin platform, an Origin social network that works on the PC. So you can see where we are going with it. Apple has a store… to me (the launch of the Windows Store) is just a fact.

“I feel like the next five years are going to be largely defined by the battle of the ecosystems. It’s important for us to have our ecosystem. If you look at attributes of an ecosystem, it’s: How many users do you have? How good are your relationships with them? Do they perceive it as a positive experience? Do they tell there friends about it? How viral it is?”

I think I agree with him in a way, but it remains to be seen if its viable for other companies or not.

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