EA Manager: $60 Games Are Exploitative

Posted By | On 24th, Mar. 2011 Under Industry News, News

Ben Cousins, EA’s Easy Studios General Manager, said in a recent interview with Rock, Paper, Shotgun: “I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60. That’s a really harsh business model, if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it. If they don’t like it, they can walk away and they don’t lose anything.”

Cousin’s also added that the future of gaming will be “platform agnostic” and based on “free games with deep multiplayer experiences.” Easy Studios are the creators of Battlefield Heroes and Battlefield Play4Free.

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  • doub7

    I haven’t really tried any games on the free 2 play model so I don’t know if it works 4 me. I always wanted 2 try battlefield heroes, the cartoony look reminded me of team fortress & looked cool. Just don’t game much on the PC anymore. Any1 played it?

  • woodysroundup

    I wish there was a system in place for game prices. I generally don’t have a problem paying 40 quid for a game but I at least want a few weeks gaming out of it.

    I’m not really bothered about online gaming so for arguments sake Homefront would be a complete rip off for me since I would finish it in an afternoon. I would pay 20 quid tops for that. Then if I wanted the online mode I would buy that separately via marketplace for perhaps another 20 quid. Same with CoD. I won’t buy those games cause they are more expensive and again just a 4-5 hour campaign. For multiplayer fans it is good value. CoD fans probably well get their moneys worth with the hours they log online. But for me it’s a complete rip off. Sell me the campaign for half price and sell the multiplayer mode separately.

    If something like that was in place for people like me I would buy a lot more games.

  • PilarVIRUS

    At first I understood the 60 per-game. Now, I wonder why haven’t they gone down already.

    • tareq salah

      because people are still buying games. COD, halo, mario are still selling like hot cake so why would games be cheaper. i think as long as people are still buying then the games prices would stay put. maybe we all should boycott games for a year and then they would be for 50 or less, who knows?

    • PilarVIRUS

      No… at this point in a console generation, the prices should have already dropped. This is already the longest console generation. When would be atleast pay 50 dollars per game already, it doesn’t cost that much to make the discs anymore.

  • doub7

    I am anxious 2 c how THQ’s experiment w/ their new MX vs ATV game works out. Charge $40 4 the game & release a ton of DLC. Seems like it could b a great idea, wonder how gamer will react.

  • doub7

    I am really not mad @ $60 games, escpecially 1s w/ a great mp component. I mean games were $50 in 1985 when the NES came out. They didn’t go up til $60 til 2005. What else do u know that had such a small increase in price over 20 yrs? Definitely not gas…lol.

  • doub7

    U r right tho if u r only interested in the campaign not many games r worth $60. I wish Homefront was longer cuz I enjoyed it. I have the 360 freezing bug that they r tryin 2 fix so I can’t even play online rite now. 4 u a service like gamefly would like a lot of sense.

  • doub7

    I think 1 of the biggest reasons 4 the rise in game costs is the crazy development costs. I remember hearing that MGS4 cost like $30 mil 2 make. I am sure CoD, Gears, God of War & the like r the cost of a Hollywood blockbuster, & that takes millions of sales 2 recoup. With that bein said I don’t feel bad 4 the Actis & EAs of the world…lol.


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