EA tips Battlefield 3 as “game of the year”

Posted By | On 16th, Feb. 2011 Under Industry News, News | Follow This Author @GNReith

EA CEO John Riccitiello reckons the upcoming Battlefield 3 will be the best game of 2011.

Speaking at the Goldman Sachs Technology and Internet Conference, Riccitiello admitted that EA lost the pole position of the FPS market it once enjoyed with the Medal of Honour series. He did say though that “we’re after it now”.

“I’ve made no excuse for the reality that I want market leadership in the first-person shooter game business,” Riccitiello said. “In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We’re after it now. There’s a great thing about an annual franchise, whether it’s us or our competition; when you’ve got that annual franchise it’s a meal ticket, it can generate a great deal of income.”

“One of the problems with an annual franchise is you don’t take the time to reengineer the underlying codebase so that it’s as ‘next-generation’ as it can be,” he added. “We think there’s a window of opportunity here. We’ve been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year… and we’re going dead at ’em.”

Fingers crossed Battlefield 3 will live up to such hype.

Thanks to CVG for the info.

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  • DevilDawg

    I second this. I mean, how could BF3 not win? It’s been like 3 freaking years. Get the lead into the mag and let’s rock!

  • dh4645

    wow, that’s a huge statement considering all the other AAA titles coming out this year like killzone 3, uncharted 3, gears of war 3. ha, i guess it’s the year of the big “3” games. didnt realize that until i typed it all up.

  • lukepc92

    massive statement there haha hes gona hav egg on his face if this all goes wrong for him. but maybe we will get better quality games if they blow some smoke up cod’s arse

  • aquaman22

    Well we know that they HAVE TO say things like that to keep consumer’s ears perk up. although i dont know why say that because BBC2 IS a great game, and it should of won BEST FPS OF THE YEAR, NOT COD BLACK OPS. But i guess a name can go a long way. BBC3 i think could be better than KZ3 in some ways. For example here’s two words that every hardcore fps gamer will love to hear “DESTRUCTIBLE ENVIRONMENTS”. you had me at Battlefield Bad Company 3 EA!!! Go get’em!!! activision you’re greedy ass is going down son! Aqua Out!!!

    • dh4645

      i agree. COD sucks compared to BFBC2. The only reason they won, was because it was released to close to the end of the year and BFBC2 was closer to the beginning of the year

  • forb1dden1

    Prepare for full-scale war with Battlefield 3, the third major evolution of the long-running online battle franchise. I was reading in my magazine about it! The graphics, gameplay and multiplayer is suppose to make call of duty look like a N64 game! They have improved the explosions to the max mayhem I have ever seen! So excited!

  • Thatruth86

    Im shocked “0 .. Not lol.. Battlefield 3 will be a game of the year from allthe hype and the new rebuild of frostBite engine and with the news we have so far it looks to be one of the greatest .. So everyone be prepared . And evr compare this to COD !!!!

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