Empire Avenue debuts branded luxury items and achievements with Xbox
Empire Avenue, a Social Stock Market simulation game, has launched Branded Luxury Items and Achievements, with Xbox leading the way thanks to an agreement between Empire Avenue and leading social agency, Singley + Mackie. Users can convert their Social Capital into a virtual Xbox 360 and can show off how much they love Xbox to earn a special Achievement on the site.
On Empire Avenue, users grow their Social Capital by being active and engaged online, and they use the virtual currency they earn from their activity to invest in people and brands they value. With the launch of Branded Luxury Items, users can now invest their currency in virtual goods from companies on the site, earning them additional virtual currency and – if the brand chooses – real-world rewards like discounts, products and services. Xbox has stepped up to the plate with a virtual Xbox 360, offering a reward of in-game currency to purchasers.
Branded Achievements further encourage engagement with brands using game mechanics, and users who purchase the virtual Xbox 360 and then take to Empire Avenue, Facebook or Twitter and post “Xbox FTW” as a status update will unlock the cherished and oh-so-fashionable “Xbox Fanatic” Achievement.
Sounds a little trivial and cosmetic, but if your love for all things Xbox and social stock market games are equal then why not?