EVP of EA Games tells publishers “don’t be afraid of change”

Posted By | On 21st, Aug. 2012 Under News | Follow This Author @MostUnfurrowed


Turn and face the strange.

In an interview with CVG, Executive Vice President of the EA Games label Patrick Soderlund has urged publishers to regard quality of quantity, as well as embracing new and strange ideas, or else running the risk of irrelevancy.

When asked about EA’s approach to mobile and increasing transmedia approach, Soderland replied “We need to go back to the essence of these games and go from there to see how they fit beyond console and PC.

“The idea of making a Need for Speed port on the iPhone, I just don’t agree with it. What’s the point? You have to play to the strengths of the platform that you’re using.”

Soderlund went on to discuss the need for change and adapting to cater for it, “I look at it as evolution. Looking back five years and looking at today, there is such a vast difference to how I consume entertainment and how I connect with people.

“We just have to embrace these changes rather than be afraid of them. I think some people are so surprised by the changes that are happening that they become afraid of it. They try to stick to what they know and that’s the danger. If you don’t adapt you become irrelevant. I absolutely believe that’s the case.”

For the full interview, head to CVG. Thanks, VG247.

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