For Xbox Scorpio, Microsoft Decided To Take Cues From The Mobile Industry

‘Customers are used to shorter product cycles.’

Posted By | On 06th, Apr. 2017 Under News | Follow This Author @Pramath1605

The Xbox One Scorpio is a technical marvel, yes- we’ve covered that exhaustively today. But more than that, it also represents a brand new paradigm for the gaming industry. And in leading the charge to a future without generations, Microsoft says it took cues from other consumer electronics industries, such as smartphones and TVs.

“I think externally, as you look at the industry… consumers, they’ve just changed a lot,” Mike Ybarra, corporate vice president of the Xbox and Windows gaming platform at Microsoft, said to Eurogamer. “When you think about phones, for example, consumers are buying phones more frequently than we’ve ever seen. Their expectation of technology is they no longer need to wait for it, it’s immediately there in front of them and they expect all of their content to flow across those devices, too.

“And so when you see people buy phones, their apps just download and they just keep going and it works seamlessly for them. Same with 4K TVs. 4K TVs are one of the biggest holiday items this past year. People are expecting this new technology faster than I’ve ever seen and when you think about the console business, that’s kind of in conflict to that, because it’s like here’s a console and for the next five to seven years, you’re on that physical box. And yeah the games get a little better because developers get faster and they optimize it and things start looking a little better, but really you’re fixed in that box.”

According to Ybarra, this change came about as Microsoft contemplated changing the traditional console cycle, coming to the realization that customers are far more willing now to spend money on newer tech with quicker turnaround periods.

“When we see consumers tell us they want ‘the latest technology, the latest experience, the best experience more frequently’ to our traditional console business that doesn’t really align with that, you have to pause, you have to take some pretty big risks,” Ybarra said. “What does it mean to introduce a console within the generation that provides enough difference that makes consumers appreciate and want that device? That’s the big thing we’re doing here. We’re taking that big risk to release something we know consumers want. And adopting that business model, that’s where the risk comes in – it’s in the business model of saying let’s change things up and let’s give consumers what they want, sooner.”

In the end, rolling, iterative hardware upgrades may be the wave of the future– and a thoroughly exciting product like the Xbox One Scorpio may be just what is necessary to push us towards that happening.

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  • Gamez Rule

    Well lets see how this goes..

    Example. If the console cost 50 million to make and release, but only makes 10 million back due to lack of sales then mid gen upgrades wouldn’t be worth the cost.

    But if the console cost 50 million to make and release, and then makes 90 million in profits then it’s clearly worth the med gen upgrade.

    Let us see if PS4-Pro and Scorpio sell good enough when compared to base model sales.

    • C. Hoffer

      If they want they can kill the low end and drop the price on the current ‘high’ end and suddenly the market demand for that ‘high’ end picks up because you have only that one unit.

    • Gamez Rule

      Can’t see that taking place being honest. That sounds like the starting of a new gen really.

    • Dougdec92

      Doing that in a space of 4years for the base console will leave a sour taste in customers and you practically are tellingbthem they wasted their money, henceforth everyone might wait till 3years after a new gen to buy your console cos they don’t want midgen refreshes to waste their money.

  • Holeybartender

    You can get a $500 phone for free with a 2 year contract but I can guarantee you won’t get a $500 Scorpio for free with a 2 year subscription to Xbox Live.

  • Riggybro

    “..we see consumers tell us they want the latest technology”

    Hence, in 2017, using a 2013 tablet CPU.

  • Mr Xrat

    Mobiles have tons of games though.


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