Former EA CCO: Nintendo “on track” to be a software only company soon

Posted By | On 24th, Jul. 2012 Under News | Follow This Author @KartikMdgl

Ex-EA CCO Bing Gordon has revealed that Nintendo is on track to become a software only company soon, and will not produce hardware eventually just like Sega did.

“I think Nintendo’s already on track to become primarily a software company,” he said GamesIndustry. “We saw that with Sega back in the day; Sega made some missteps and became primarily a software company.”

“Apple’s most directly competitive with Nintendo. So far, when [Nintendo designer Shigeru] Miyamoto makes a perfect game, in his career he makes games worth $200 – it’s worth buying a system for,” he said.

“I think the handheld is going to be under a lot of pressure. I can imagine a day when Nintendo wonders – and maybe it’s generational change – when Nintendo wonders if they ought to take some of their best games and make them apps.”

So there you go. Do you agree with what he has to say? Tell us in the comments section below.

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  • Adam Taylor

    While it might make good business sense, I think Nintendo will be loath to take their brand and license it on other systems. Can you imagine playing Super Mario World on your iphone? Just seems sacrilegious somehow.

    • Meisadragon

      I think it will result in brand dilution if they put it on various platforms.

    • GamingBolt

      Well, with the growing trend of mobile devices, I wont be surprised to see many big franchises turning over to mobiles.

  • dichromaticb3c

    Dudes off his high priced rocker. People predicted the same fate pre Wii. Obviously they were wrong 😉

  • LiberatedAnimal

    Why doesn’t Nintendo just partner with IBM or something and create their own version of a smart phone? Imagine the same OS as the Wii U, just slightly dumbed down. Makes more sense than just releasing apps. or doing away with handhelds. It would sell like hotcakes in Japan and the U.S. 🙂


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