Games No Longer Have To Release In The Holiday Season To Be Successful, Sony’s Shawn Layden Suggests

He’s right.

Posted By | On 27th, Jun. 2017 Under News | Follow This Author @Pramath1605

Traditionally, the biggest games of the year all released in the final three months, the Holiday shopping season, so to speak- and we still see that, with major franchises like Call of Duty, Assassin’s Creed, Battlefield, and Pokemon, all launching towards October or November every year.

But equally, over the last few years, we have started to see that games that release early in the year can be major successes, too- in the last few years, games like Bloodborne, The Witcher 3: Wild Hunt, Batman: Arkham Knight, Splatoon, Overwatch, The Division, Uncharted 4: A Thief’s End, and, this year, Resident Evil 7, Nioh, For Honor, Tom Clancy’s Ghost Recon Wildlands, Horizon: Zero Dawn, The Legend of Zelda: Breath of the Wild, Persona 5, Nier Automata, and Mario Kart 8 Deluxe are all examples of games releasing early in the year, and garnering great commercial and critical success.

That is because, according to PlayStation’s America boss Shawn Layden, the landscape of the industry has changed, and games can now release and be successful through the year.

“Games are a bit of a business, and timing is very important,” Layden said to German site”By the end of the year, people simply have more money. But it changed a little. Horizon Zero Dawn, for example, was released in February and very successful. Batman Arkham Knight came out a few years ago right after the E3, and the demand for it almost exploded.

“We can now publish the really high-quality games almost at any time. It is difficult if almost at the same time a similar top game appears, as was the case in the last year’s business.”

I agree with that, and it looks like Sony and Nintendo have both caught on to this- hopefully, Microsoft stops hoarding its games for the year end too, and starts spreading them out through the entire 12 months.

[via WCCFTech]

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  • PorHawj2016

    LMAO, Tom Clancy’s Ghost Recon Wildlands is not successfully because there are alot issues on that game like poor ai teammate, missions are too repetitive and other things

  • Starman

    LOL , still trying to steer the industry the way Sony want’s to be they’re stuck in the stone ages …remember, They’re the ones who suggested a 300-gig disc for games this gen instead of , digital and cloud asst.. look where we’re now … lol , PLZ stop , this man is actually worse than Don Matrek..

  • Poseidon team

    Sony is smart and cautious on releasing their games together with the big franchises in the forth quarter of the year. Imagine put smaller franchises like Yakuza or Nioh against Battlefield or COD? A total suicide in sales.

    Microsoft is on the other hand is not afraid but plays a big sales lottery game for putting all their major franchises (Halo, Gears, Forza and this year Crackdown) against other blockbusters,… however they seam to be learning with Sony that first/second quarter are the best for new IPs like Sea of Thieves and Titanfall 1 or smaller games like Halo Wars. That should have been the release window for Recore and Gears 4.


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