Google Study: Gaming on Tablets More Popular Than Both Media Viewing and Social Networking

In a new study, more than half the participants gamed within a two week period.

Posted By | On 23rd, Oct. 2012


Still think gaming on tablets and mobiles is for “casuals”? Despite the presence of triple A titles from premier game companies like Square-Enix and Epic Games, the mobile devices haven’t been able to shake the stigmata that they’re meant to be enjoyed by people who wouldn’t go anywhere near an FPS.

However, in a new study which Google commissioned and published, around 51.5% of participants had been gaming on their tablet within a two week duration, of which it represented 10.9% of the total incidents of use. Compare this to checking checking e-mails where number of participants and the number of incidents stood at 84.5% and 18.9% respectively.

Even more interestingly, the report discovered that gaming was apparently more popular than both media viewing and social networking.

The purpose of the report? “By better understanding current tablet activities and their context, these findings may serve as a basis for anyone designing and developing applications and sites for tablets”

So next time you see a big-name dev focussing their efforts on the iPad, just remember that they know what they’re doing.

Source: GIBiz


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Persona 3 Reload Soundtrack is Now Available to Stream and Purchase

Persona 3 Reload Soundtrack is Now Available to Stream and Purchase

The acclaimed Atlus RPG's equally acclaimed soundtrack is now available on major platforms, the company has an...

Media Molecule’s Next Game is Going to be a New IP

Media Molecule’s Next Game is Going to be a New IP

A job listing published by the UK studio reveals that its next project will be another entirely new IP.

Gears 6 June Announcement Seemingly Being Teased by JD Fenix Actor – Rumour

Gears 6 June Announcement Seemingly Being Teased by JD Fenix Actor – Rumour

Liam McIntyre, who plays JD Fenix in the Gears of War games, suggests we'll be hearing more about the franchis...

Assassin’s Creed Mirage Developer Has Ideas for More Stories with Protagonist Basim

Assassin’s Creed Mirage Developer Has Ideas for More Stories with Protagonist Basim

"We have ideas on how we could extend the story of Basim," says creative director Stephane Boudon.

Destiny 2: The Final Shape Trailer Highlights the Dread Faction’s Harbinger and Weaver

Destiny 2: The Final Shape Trailer Highlights the Dread Faction’s Harbinger and Weaver

As soldiers of The Witness, the former excels at suspending opponents, while the latter can pull them around u...

SAND LAND Launch Trailer Showcases Vehicular Combat and High Stakes

SAND LAND Launch Trailer Showcases Vehicular Combat and High Stakes

Join Beelzebub, Sheriff Rao, and Thief as they venture to find the Legendary Spring in a post-apocalyptic worl...