GTA Online Has 8 Million Players Per Week, Take Two Reports Strong Growth in Microtransactions
Publisher reports $141 million in revenue from digitally delivered content.
Rockstar Games’ Grand Theft Auto 5 continues to be a juggernaut for parent company Take Two Interactive thanks to Grand Theft Auto Online. The company reported its earning results for the quarter ending September 30th and announced 8 million players per week for the game along with “robust demand”. When you consider how old Grand Theft Auto 5 is – having first released in September 2013 for the Xbox 360 and PS3 – that’s no small feat.
Microtransactions have shown a “strong growth” in this period for the game and it’s no surprise that it’s one of the major contributors to Take Two’s digital revenue. Others include NBA 2K, Borderlands and WWE 2K franchises.
Take Two also reported “recurrent consumer spending” for DLC, virtual currency and subscriptions with a 39 percent increase in this area and 51 percent net revenue from digital content. Said revenue amounted to $141 million for the quarter.
What are your thoughts on the continued popularity of Grand Theft Auto Online? Let us know in the comments.