Microsoft’s Aaron Greenberg Discusses The Reason They Push New IPs

“That’s what our fans want.”

Posted By | On 25th, Aug. 2016 Under News | Follow This Author @Pramath1605


ReCore

For a very long time, the common refrain about Microsoft’s exclusive offerings for the Xbox used to be that they were all centered around a few central brands- Halo, Forza, Gears of War, and Fable. But credit to Microsoft, they’ve made an honest, concerted effort to diversify their offering of games this generation, with multiple new IPs- they’ve already delivered games like Ryse, Sunset Overdrive, and Quantum Break, and they’ve got ReCore, Sea of Thieves, and Scalebound all coming within the next one year.

Speaking to WindowsCentral, Xbox marketing head Aaron Greenberg discussed Microsoft’s reason for pushing out new IP. “You’re right, though, creating new is harder, but there’s also something really fun about that. We did that with Quantum Break, with ReCore, with Platinum Games on Scalebound, we’re creating all new franchises. All of today’s big game franchises started at that point. It’s fun, and it’s fun to be able to get to do both, and that’s what our fans want. It’s good to have a diverse library,”

It’s good to see Microsoft try new IP- it also makes business sense for them, because their older franchises like Gears of War and Halo are going to wear thin eventually if Microsoft can’t space them out with other games. Let’s hope that they stick with the effort to push out more brands, too- a Microsoft with a healthy and diverse first party will be good for their business, and it will be good for us as gamers, too.


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  • Virzio

    Exactly on point, Pramath. That’s why I pre ordered Recore, Quantum break and some others and will do with Scalebound. New ip’s on whatever console have to be supported with our wallets to succeed. It’s good for the industry.

    • Marc Grierson

      I get the point in some respects but I wouldn’t just buy something because its a new IP. It has to look good xD

    • Virzio

      Haha, yes, true. Has to be to your liking of course.

    • jp

      IMO all new IP coming from MS looks really good and has great minds behind them.

    • Virzio

      Yeah, absolutely. The only one I didn’t like was Sunset overdrive, but that’s a matter of taste. Had some interesting mechanics, though.

    • TheCellGames

      Albeit, the new IPs look great, but without MS properly marketing them, how will they expect a fanbase? They gave Quantum Break practically for free with the codes to PC gamers, you don’t hear about Recore anywhere that isn’t for hardcore gamers. MS needs to fix some things before releasing new exclusive IPs.

    • Virzio

      Yeah, I agree on that point. Marketing of Recore could definitely be better. I read a lot about it on social media, though. But I think the game will do alright. Has low price and I read a lot of positive things about the action and rpg elements.

    • TheCellGames

      Yeah, let’s hope MS really kicks I advertising as we get closer to release date.

    • Virzio

      More people are asking the same. Check this tweet from Aaron, could explain some. https://twitter.com/aarongreenberg/status/769378767739334656

    • Doggystyle

      LOL. Especially games with nothing worth showing.

  • Troy Marcel

    I’ll be spending my money on these new ip’s and support them.

  • Mr Xrat

    Hence the failure of Quantum Break, the impending failure of ReCore and the total lack of new IPs at E3 this year.

    Halo/Forza/Gears, that’s all it is and that’s all it’ll ever be. I’d include Fable but that’s dead now. Go away, Slugberg.

    • Marc Grierson

      Did they not just say that QB was a success??
      Not being funny but with minds like yours things will always fail its almost as If your banking on them failing is what I take from the above.
      Recore looks great and I’ll be buying it, as does Scalebound, Sea Of Theives and Cuphead.
      also, E3 2016 they said before they just want to show games that are out soon instead of tech demos (which they did) so I’m not really grasping this mass failure you’re referring to.

    • jp

      the only other company to compare to (Sony) showed a bunch of CGI trailers and tech demos coming end of 2017 at least, being Sony even those dates will be pushed back, seriously if you look at the next 8 months MS has way more games coming than Sony.

    • Marc Grierson

      I enjoyed both E3’s (I kinda like my E3 to be tech demo’s and CGI trailers of what to expect but that’s just me lol) plenty of games in the pipeline for both consoles. Some great exclusives coming up for both and then we have NX entering the mix in March. VR for PS in October and upgraded hardware for both more than likely next year (Sony might do a sly move and release it end of this year but I doubt it) but people will always find something to whine about lol. Im a happy gamer at the moment!!

    • Mr Xrat

      Charted in 7th in North America and disappeared and dropped out of the top 40 fast in the UK, the Xbone’s two biggest markets. It was such a massive success Remedy ended their ten year partnership with Microsft.

      It was a disaster and so has the rest of the Xbone’s lineup been, hence Play Anywhere. Deal with it.

      As for E3, they say that because they release just about nothing before September and they’ve been doing that every year this gen.

    • Marc Grierson

      I don’t know why you’re acting like I’m a super Microsoft guy “deal with it” calm down it doesn’t affect me in any way shape or form xD They released an article on loads of gaming sites saying it was a success the other day sorry for not caring so much to troll through game charts etc just to confirm the game “failed”

      I think mine, yours and Microsoft’s definition of disaster are clearly different things. If it was such a disaster why are they still investing in new IP? It’s clearly not as big of a deal as you’re trying to make out, PS4 has the bigger install base and from that alone the sales for Microsofts games will be lower but to say they have all been a disaster is something I’m just not seeing. Sunset OD sold a million, for a new IP that’s fairly decent especially on the console with a smaller install base.

      I couldn’t really care less about what time of year they release games lol, there have been plenty all year round on both consoles including multiplats so it’s not something I care about personally. I’m not just going to sit here and hammer Microsoft when they have been going out of their way to create new IP’s and snap up some decent exclusives. Sunset was great, DR3 was great, QB was great, Ori was good (not my fave but I know people love it, I though it was ok/good at best) snapping up ROTR for a year was a good move too (for Msoft, not CD) so for me I have zero problem with the games on my XB1 or my PS4 for that matter.
      Must suck to spend you’re time moaning that enjoying what you have 😀

    • Mr Xrat

      All those words just to damage control a flopped game. It happens. Deal with it.

    • Marc Grierson

      Hmm okay Mr Microsoft / Remedy finance guy, I’m sure both will be fine and I will continue playing good games on both consoles whilst you sit here spending more time hammering companies/games than actually playing them 🙂

    • TheCellGames

      Hey Mr.Monkeypoop

  • Doggystyle

    “I’m committed to buying whatever you’re selling, whether its good, or bad. I promise that I wont let you fail. I’ll gladly be your b*tch. Please take all my money. Its good for the industry.”

    More dumbness. These clowns are here pledging allegiance to support more failed IPs like Quantum Break that are just eventually gonna be headed to Steam to be sold at a huge discount. Hilariousness.
    https://www.dirtcheapsigns.com/stock/design/maximum/26706.jpg

    • Marc Grierson

      Proof of QB failing? Did they not just say it was a success?

    • Doggystyle

      Proof of them being liars? Did they also not say it would be an Xbox One exclusive, and you would need an Xbox One to play it, when it was first announced?

    • Marc Grierson

      Yeah I haven’t seen any proof, people just keep saying its a failure but both companies (as far as I’m aware) see it as a success?

      I’m not too sure about whether or not they said it was XB1 exclusive straight away but they have definitely changed their gaming structure internally to deal with being second best this time round so its un-surprising to be honest and it’s not something I really care about to be honest, more players = more sales = more games, and I’d happily welcome a sequel (I would also happily not, it was a well rounded story so I don’t know what a sequel could bring to the table)
      You may be right, I never bought an xbox one for it, I would never buy a console for 1 game that’s just mind bogglingly stupid! I can only go off what articles tell me because shocker I don’t have access to sales data and to be honest I don’t really care that much about the sales of any game to be honest with you, I buy what I like not what the sales charts tell me to buy lol. If it failed on the one? Bummer, but that’s not what they are saying themselves.

    • jp

      what a sick and sad little person you are, the more I see your posts the more I pity you, you ought to be playing PS4 instead of being all bitter in all Xbox articles, btw and before you say something I come to the comment section while killing time at work, rather be playing Xbox than writing hate all over MS.

    • Doggystyle

      You’ll get over it. Or maybe you wont.

  • Wontime

    In other news, homer Simpson discusses why he likes food


 

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