Microsoft On Closing The Gap Between PS4 And Xbox One: ‘It’s Been A Good Industry For Both of Us’

“We’re innovating in different ways.”

Posted By | On 17th, Aug. 2016 Under News | Follow This Author @Pramath1605


Xbox One PS4

The Xbox One has managed to make a remarkable turnaround in terms of perception, but in terms of where it matters – hard sales numbers – the Xbox One is still trailing far behind its immediate competition, the PlayStation 4. Surely this is something that rankles for Microsoft- especially since they spent most of the previous generation in the driver’s seat with the Xbox 360.

However, in an interview with Engadget, Microsoft’s Aaron Greenberg indicated that Microsoft are pretty content with Xbox and where it is in the industry. “Sony’s had a lot of success as well,” Greenberg said. “I think what you’re seeing is that the console market is really healthy, console sales are doing really well in general, software sales are strong. It’s been a good industry for both of us, and we’re innovating in different ways. We’re innovating in a way where we know a lot of gamers are multi-device gamers, they don’t just buy one system, and so we want to be able to have the same types of experiences on Xbox Live, the same games, the same friends, both in the living room on their console or at work, on vacation or at school on their PC. You should be able to stay connected, and play the same games through things like Play Anywhere. That’s really been where we’ve been focused on.”

I don’t know if his answer is more of him toeing the company line because really, what else can Microsoft say? They did lose this gaming generation, and there is nothing that can be done about it. On the other hand, it might just be genuine sentiment- certainly, Phil Spencer has said things in the past that indicate that Microsoft are now more concerned with making Xbox its own thing, than they are about a direct sales war with Sony.

Whatever the intent behind the statement may have been, there is now doubt that its sentiment and its content manages to ring largely true- this industry has been great for Microsoft and for Sony, both.

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  • Michael

    This journalist really needs to stop. It’s beyond ridiculous now.

    • Doggystyle

      Not as ridiculous as moving the goal post, and trying to forfeit the game completely when you’re getting your a** handed to you by Sony.
      https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRcqP1xQQ8A84XX9e3jYRVIG-mF-n1E9MT-GVukwFwpbU2SEuGTbw

    • Tokyo, Japan rule. American idiots. Buy a PS4 and shut your pie hole. winners.

    • shane

      If Tokyo, Japan rules why is their economy tanking so bad, they are exporting more of their job’s to china faster than any other country?

    • why are stupid Americans support ps4 when we don’t care about the Xbox. US economy is also declining.

    • shane

      The American economy is in all better shape than Japan. You are right too on the PS4, Americans who support it are stupid so nice you noticed that.

    • shane

      Oh, FYI Xbox does have a hard core fan base in Japan, not like Nintendo & PS but its there.

    • PS4 is #1 in the US. Xbone will never be #1 in Japan.

    • shane

      So, what’s your point, oh by the way Xbox outsold PS in the US in july soo yeah. I could really care less if Xbox isn’t #1 in Japan.

    • Xbox outselling ps4 in the US should not be news. That should be expected but that has not been the case. It’s always the other way around. Sony and Nintendo never have to worry about Xbox outselling their consoles in Japan. My point exactly.

    • shane

      No Sh*t Xbox doesn’t sell well in Japan, where did you see me say it did. I said it does have a hard core fan base in Japan but it’s noting compared to Nintendo or Sony, that is a given. They a Japanese company’s. It’s no big secret Xbox does not sell well in Japan. So what are you trying to say I said?

    • shane

      Are you stupid? you really must be or you can’t read right.

    • shane

      You do know Sony is probley going to be defunct in the next 10 years or less?

  • Wontime

    That’s a jacked up headline

  • justerthought

    How is MS closing the gap?

    The XB1 was a failure so MS r ditching the design and starting fresh with a completely new design with Scorpio in 12 months time.

    Meanwhile PS4 is a great design so Sony can just stay with it and simple upgrade it with a Neo version. XB1 will be dead when Scorpio comes out. All the xbox fanboys will buy it and everyone else will buy the cheaper PS4 or PS4 Neo. Both are more powerful than the XB1

    • shane

      Why did you write the same comment 4 times, do you have a obsessive compulsive disorder?

    • spideynut71

      He’s the epitome of a pathetic fanboy…and it doesn’t get any more pathetic than this.

  • justerthought

    How is MS closing the gap?

    The XB1 was a failure so MS are ditching the design and starting fresh with a completely new design with Scorpio in 12 months time.

    Meanwhile PS4 is a great design so Sony can just stay with it and simple upgrade it with a Neo version. XB1 will be dead when Scorpio comes out. All the xbox fanboys will buy it and everyone else will buy the cheaper PS4 or PS4 Neo. Both are more powerful than the XB1

  • justerthought

    How is MS closing the gap?

    The XB1 was a failure so MS r ditching the design and starting fresh with a completely new design with Scorpio in 12 months time.

    Meanwhile PS4 is a great design so Sony can just stay with it and simple upgrade it with a Neo version. XB1 will be dead when Scorpio comes out. All the xbox fanboys will buy it and everyone else will buy the cheaper PS4 or PS4 Neo. Both are more powerful than the XB1

  • justerthought

    How is MS closing the gap?

    The XB1 was a failure so MS are ditching the design and starting fresh with a completely new design via Scorpio in 12 months time.

    Meanwhile PS4 is a great design so Sony can just stay with it and simply upgrade it with a Neo version. XB1 will be dead when Scorpio comes out. All the xbox fanboys will buy it and everyone else will buy the cheaper PS4 or PS4 Neo. Both are more powerful than the XB1.

    • kma99

      Jesus you fanboys lol

    • XbotMK1

      Says a Microsoft drone that has defended Xbox One after every 180 since its disastrous reveal.

    • shane

      Just stop embarrassing yourself.

    • kma99

      Here he comes the resident pony. Lol anyone not defending sony makes hulk angry. Hulk smash.

    • shane

      So how is the XB1 a failure and why is the way PS is doing mid cycle upgrade a great thing but XB is doing the same but you say it’s bad, really?????

  • XbotMK1

    Just a whole lot of corporate PR BS from one of gaming’s most toxic and hypocritical marketing executives. These websites aren’t really any better either as they regurgitate the BS and support it.

    Anyone with half a brain can see that Microsoft are obsessed with catching the PS4. The countless lies, contradictory PR statements, and 180s they’ve done and the amount things they’ve been copying from the PS4.

    Many of Microsoft’s PR statements and ads have passive aggressive digs directly targeting the PS4 proving they care about catching the PS4. At the beginning of the generation Phil Spencer stated, “I absolutely want to win.” They’re copying PSVR for a reason. They only say they aren’t interested in catching the PS4 to sidestep questions in interviews.

    If Aaron Greenburg believed the BS that he spewed they wouldn’t mind sharing sales numbers which they don’t.

    If you believe Aaron Greenburg and defend Xbox, you’re a gullible tool that Microsoft uses and abuses and you’re part of the problem.

  • XbotMK1

    Sweet meltdown Microsoft.

    • shane

      “Sweet meltdown Microsoft” Seriously your a idiot. MS has More money than they know what to do with like buying Minecraft for 2.5 billion, or LinkedIn for 27 billon all cash deal Sony has sold off all their assets and PS in the only department that’s not Hemorrhageing money. Not even them getting in to making medical equipment is not paying off and how many movies that Sony made in the past 5 years that were flops. Let me guess, you and your BF went to go see ratchet and clank at the movies to support Sony, am I right. Even though it flopped big time, along with almost every movie they made recently.


 

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