Microsoft’s Lift London Studio Working on Four F2P Games
New projects are ‘services,’ not ‘games.’
Microsoft, I know we all asked for more exclusive Xbox games developed by your first party studios, but free to play games was not what we had in mind.
EG reports that Microsoft’s Lift London Studio has confirmed that it is working on four new F2P projects. Specifically, the new projects are slated to show off Microsoft’s cloud and connected services.
The new games are being developed in conjunction with indie team Dlala; these games are slated for digital platforms, including tablets and mobile devices, and each of these games is being viewed internally as an ongoing service.
Defending the studio not making triple A projects and working on glorified mobile games instead, studio boss Schuneman said: “We should look to rethink what triple-A stands for. Triple-A is not about team size or budget or what device it’s on. Triple-A could mean addressable audience times ambition. It’s about quality and audience scale. Clash of Clans is triple-A. Halo is triple-A. And a 21st century service is about how you represent your audience and generate content that’s culturally relevant.”
To that end, he said that they would be “working across all Microsoft platforms, powered by the cloud, delivered to the connected audience.”
Oh dear, that just sounds horrible, but we’ll give it a chance, I suppose.