New EA CEO: “Quality Innovation at the Core Game Level” is the Foundation of Company

Andrew Wilson also talks about enhancing the experience for gamers and connecting the same across platforms.

Posted By | On 18th, Sep. 2013 Under News


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New Electronic Arts CEO Andrew Wilson spoke to The Wall Street Journal about the company and how innovation was its foundation, despite games becoming bigger and bigger.

“Quality innovation at the core game level is the foundation for everything we do.” Wilson also included the “the establishment of a service that extends and enhances that experience so that the experience is dynamic and ever changing as you play” and “the ability to connect gamers and fans with each other, connect their experience across platforms and connect them to a rich and broad pipeline of fantastic games and services is what will drive that ongoing engagement.

“I don’t want to speak to the details, but here is what I will say: Cost management will feature prominently in how we operate each and every day.

“The reality is that big games are not as easy. Games are getting bigger, they are cross-platform, they’re live-service driven, and demands on games now are higher now than they’ve ever been in our history. At the same time, the level of immersion and engagement they offer is also higher.

“We are working diligently to ensure we maintain operational excellence by putting the right people in place. We are working to fail as fast as possible, and listening to our consumers every step of the way to ensure we are delivering on what they expect from us.”

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