Oculus Founder Palmer Luckey Warns About Higher Than Expected Prices for VR Products

‘VR will become something everyone wants, before it becomes something everyone can afford.’

Posted By | On 26th, Dec. 2015 Under News | Follow This Author @Pramath1605


The amazing thing is, Oculus Rift, HTC Vive, and PlayStation VR are all set to launch soon – two of those are set to launch in the first three months of 2016, while PlayStation VR is targeting a more general 2016 release date itself – and we still don’t know a lot about these products. For instance, when, exactly, do they hit the market? How much will they cost?

It is widely speculated that the companies may be withholding such details for themselves because it is now essentially a giant, three way game of chicken. All three are waiting for someone else to make the first move, announce pricing and release details, and then react accordingly, based on the reception to said details and pricing.

The issue is, time is running out here- and for Oculus, especially, which sees its Rift VR headset go up for pre-orders starting January 1, secrecy about price is no longer an option. They have to come clean.

And it appears that the price will be far more than we expected, too- Oculus founder Palmer Luckey toom to Twitter to warn that VR may end up being far more expensive than is being anticipated.

“Reminder of something I have talked about before: VR will become something everyone wants before it becomes something everyone can afford,” Luckey said on Twitter. “Future advancements and high volume will make VR available to everyone eventually, but 1st gen will be mostly early adopters. Extreme means like selling at-cost to ensure maximum market growth are not enough to align cost and desired price. Multiple custom VR panels, high end optics, and an endless list of specialized hardware and manufacturing techniques add up. The cost of development hardware that was sold at a loss using many off-the-shelf components is not a good comparison.It is no coincidence that Oculus will lead this reality check the same way we led this VR revolution – 1st to market is hard.”

Yikes. For some reason, I have a sinking feeling that the Rift headset SKU which comes with the Xbox One and Oculus Touch controllers, will retail for something crazy like $999 or something.

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  • Psionicinversion

    anyone who buys an oculus with the xbox is stupid. All it does is stream the game at 720p to a “theater” style setting. Its only useful if you havnt got a TV around

    • dan samways

      its nice to see someone not falling for M$ BS with the oculus working with the xbox one,if M$ don”t work on a VR headset of there own they are going to fall even more behind in the console sales race,OCULUS WILL NOT WORK WITH THE XBOX..

    • Psionicinversion

      Well actually it does work with the xbox just not how you’d expect a VR experience to be because oculus was designed solely for the pc really and neither console has the power to run it unless you go back to 90’s graphics. MS hasn’t BS’ed about anything, they’ve shown what it’s going to be used for and I think its a waste of time. Sony had to engineer a bag of tricks to make it’s VR work and its going to be very expensive at launch. I wouldn’t expect a price drop for at least a year so people may want it but can’t afford it so MS can see if VR is really going to take off and if it does engineer there own bag of tricks to make it work that way only minimal amount of money lost.

      VR is not going sell ps4s unless people want to pay about $800-900 for everything to make it work… Ps4, VR unit, move controllers, pseye

    • Truth™

      The shock when PSVR comes out and gets obliterated by the Vive and Oculus will be hilarious. The PS4 is way too underpowered and It broke on stage.

    • Gamez Rule

      Nonsense as usual.

      Tell everyone how PS-VR is low res. Explain how PS-VR is only 720p. Please show proof of PS-VRs final hardware while you’re at it. …♦Oh that’s right you can’t as you don’t know what the final PS-VR specs are LMAO! you’re just trolling♦

      Also while we are at it (( Link to offically show 100% that OR is ( Full RGB like PS-VR and not pentile ) like you’ve stated…”OR CV1 is full RGB”

    • Gamez Rule

      Xbox One doesn’t have a response to Sony’s PlayStation VR push but as stated by a Microsoft spokesperson…

      “We’ve said that Xbox One will be able to stream games through Windows 10 to the Rift, letting you play Xbox One games in your own virtual reality cinema. This means you can play your favorite Xbox games on a cinema screen in VR – it will be like playing games in your very own theater. We have nothing further to share at this time”

      So you need Windows 10 PC unless MS allows native connection to OR within Xbone in the coming months.

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