PlayStation India and BMW Team Up for BMW Experience Tour 2014
BMW is teaming up with PlayStation India for the BMW Experience Tour 2014 to bring various BMW cars across several cities for consumers to test drive. It will be heading to Jaipur, Chandigarh, Delhi, Ahmedabad, Pune, Mumbai, Chennai, Kochi, Bangalore, Hyderabad, Lucknow and Kolkata.
President of BMW Group India Philipp von Sahr stated, “With the BMW Experience Tour across India, BMW India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is a one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers and bring as many customers to the BMW fold and make them experience BMW and Sheer Driving Pleasure.”
PlayStation India country head Atindriya Bose said, “We are extremely delighted to be partnering with BMW, one of the biggest automobile companies in the world. The PlayStation Zones set up at all tour venues will enable audiences to experience a near real life driving and racing simulation on PlayStation-integral to the great BMW Experience Tour 2014.”