PlayStation VR Production Being Increased To Keep Up With Demand, Says Sony Exec
The breakout VR product?
Looks like Sony may have a slam dunk on their hands with the PlayStation VR. The headset was always expected to do the best of all the major VR headsets on the market, though of course, what exactly that would entail was anybody’s guess. But now, it seems like the PlayStation VR may be outdoing even Sony’s own internal expectations for the device.
Speaking to CNBC, Jim Ryan, Sony’s European boss, said that capacity for the PlayStation VR was being scaled up to satisfy demand, suggesting that the VR headset is selling better than Sony expected it to.
“We know from the data we have from pre-orders that the interest we have is significant,” Ryan said in a TV interview. He also added that at launch, sales of the device could number “many hundreds of thousands”.
“We know that the replenishment cycle is a good one, production is going exactly as we anticipated. We have made decisions to further increase capacity at the back end of 2016 and into 2017, so there are going to be a lot of PlayStation VRs around the world, whether that’s enough to satisfy the demands of the market, we’ll see.”
The PlayStation VR launched today. it is widely expected to be the breakout hit for the VR market, with its low cost of entry, and it requiring only a PS4 to run, unlike other VR headsets that are paired to expensive smartphones or high end PCs. Whether or not that actually happens remains to be seen- but early indications, it seems, are promising.