Pokemon GO Accounts for 28 Percent Market Revenue in US
This is despite 79 percent drop in players.
Niantic’s Pokemon GO has had its ups and downs. It started out as a massive success despite server woes and several key features missing, eventually crossing 500 million downloads worldwide. However, as per Slice Intelligence, despite in-game purchases reaching a peak in July for the US, the player base has dropped by 79 percent since then.
Not that this means Pokemon GO is in a bad position. It’s the opposite in fact – in August, it generated 28 percent of total market revenue for mobile games. Candy Crush is in second place and only averaged 4.5 percent of total revenue. With September having begun, about a one-fourth of all mobile gamers have purchased something in Pokemon GO.
Whatever you may think about the game, it’s certainly got legs and isn’t going to be fading away anytime soon. What are your thoughts on the success of Pokemon GO thus far? Let us know in the comments below.