Sony Computer Entertainment America CEO Jack Tretton says that the PS Vita US sales data, derived from early access bundles released a week ahead of the official Western launch, is “very, very positive.”
“[The signs are] very, very positive,” he told IGN. “Memory is going out the door very aggressively despite the fact that memory is in a lot of the presale bundles. The software appears to be selling quite well top to bottom.”
“Uncharted [Golden Abyss] is far and away the big winner,” he added, talking about the software side of things. “Sut I think we kind of knew that.”
When asked about the poor sales of the Vita in Japan, Tretton said that it was a “perception” issue, and that “scares” him that “ people think that the
Japanese launch is struggling.”
“he fact is they sold 500,000 units in three weeks,” he said. “ I would be pleased if we did 500,000 units in the first three weeks here in the United States. I think that’s a real healthy number for a new platform launch.”
“For us, success is defined by mass market penetration,” he carried on, “meaning not just the core gamer but young, old, male, female, casual and core, and being relevant on a worldwide basis, not being incredibly strong in one market but non-existent in another.”
“Our definition of success is a 10-year product lifecycle, relevant on a worldwide basis with a very dedicated, happy consumer base that is loyal to the brand,” he went on to say.
He added: “So the consumer we look for is the consumer that has the voracious appetite for entertainment and not only buys games, but they buy peripherals and they consume the other entertainment that, quite frankly, Sony corporately delivers.”
You can read the full interview over at IGN through the link provided above. The PS Vita is out now all over the world- click here to read our hardware review for the system. Hint- the verdict’s positive.