Sony revealed the new model of their PS3 console earlier this year and it has already been launched too, but one thing most people are asking about is, when will they drop the price of the system which was comically increased in price by a small amount.
The PS Vita is on the market for 7 odd months and is not performing that well, so there is an increased pressure on Sony to drop its price too. That could be one reason why they’re hesitant to do the same for the PS3 when it is selling decently.
However, a bunch of analysts think that they won’t be dropping the PS3 price this year.
“Sony dropped their console prices $50 in 3Q11 so I don’t expect another price cut this holiday season. I don’t think Sony will have terrible game sales results this holiday season but I also won’t be surprised if they come in third when it’s all said and done,” DC Research’s Lewis Ward said to GamesIndustry. (via VG247).
DWR Research’s PJ McNealy added: “The fundamental question for Sony right now is how many incremental PS3 units could they sell at this point in the cycle if they cut price now? My opinion is that it likely wouldn’t have a big impact for Sony this calendar year.
“Sony is trying to minimize losses right now after posting terrible financial results in the past year. I think the solutions for them right now are more focused on a slim PS3 with bundles.”
Jesse Divnich from EEDAR also chimed in: “We expect there will likely be a PS4 next year, and I think that’s where they’re putting the majority of their resources.”
“If they cut the price now, they’ll just have to cut it again when they announce PS4. So maybe they are thinking ‘Let’s limp this through until the announcement’ and then they’ll do the next price cut similar to what Nintendo did with Wii in front of Wii U.”
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