Shuhei Yoshida on No Man’s Sky PR: “It Wasn’t A Great Strategy”

Yoshida happy with the game nonetheless.

Posted By | On 16th, Sep. 2016 Under News

No Man's Sky

SCE Worldwide Studios president Shuhei Yoshida has spoken about Hello Games’ No Man’s Sky, particularly regarding the developer’s PR en route to release which saw some features discussed and not exactly present or implemented in a way that players expected.

Speaking to Eurogamer, Yoshida said, “I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one. It wasn’t a great PR strategy.” As it turns out, creator Sean Murray didn’t have any public relations team on hand to coach him on what he should be saying.

Regardless, Yoshida is still excited about the game’s direction. “[Murray] says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

He also doesn’t believe that the game harmed the PlayStation brand as such. “I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand. I personally don’t think so. If anything, I am proud that people can play No Man’s Sky on PS4 as well as PC.”

Thoughts on No Man’s Sky roughly a month after release? Let us know in the comments.

Awesome Stuff that you might be interested in

  • efnet

    Way to throw hello games under the bus there sony.
    Brace yourself for the closing of hello games ..

    • Gwyn

      Hello games won’t be closing any time soon especially after the success of No Man’s Sky

    • efnet

      Going to screen cap this for when they do close …..

    • Gwyn


    • Mr Xrat

      Sony don’t own Hello Games
      NMS was a great success

      It helps to get a few things right for a change. 🙂

    • efnet

      Who said Sony own them?
      And if it was such a great success like you claim, why were people upset with the game? And or getting refunds ?

  • kma99

    You knew what he was putting out. They have you on camera sitting down going over the game with him during and interview. Sony also has quality control team that every game must go through before certification. I wonder how deep of a knife wound Sean has in his back.

    • Tammyrmosby4

      Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !sr360f:
      On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
      ➽➽;➽➽ http://GoogleFinancialJobsCash660WebCleverGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!sr360f:….,…….

  • Luke Skywalker

    Interesting development

  • bardock5151

    Developer friendly? No. For the player? Obviously not.

  • Mr Xrat

    Better get on those petitions again, Xgimps.


Copyright © 2009-2017 All Rights Reserved.