Sony CEO on PS4: “We Still Have a Long Ways To Go Before Actual Product Launch”
Right now, the curiosity is the main thing.
We know they’ve answered the question many times over, but now its Sony CEO Kaz Hirai’s turn to explain why – on the day when we were to see the future of PlayStation – we didn’t see the PlayStation 4 itself.
In an interview with BBC, he said, “I think that, you know, we still have a long ways to go before the actual product launch and there are going to be a lot of opportunities for us to talk about and provide additional details on the PlayStation 4.
“It wasn’t actually a launch, we just talked about the console and there will be more information to come, but it keeps people guessing and that’s a good thing. The number one thing I need to continue to push on is to really share and convey the sense of urgency to turn the company around especially the electronics business.”
It’s a good idea and generates lots of curiosity about the device. Hopefully the hype for a compelling looking PS4 won’t backfire on the company.