Sony licensing Playstation logo for non-gaming products

Posted By | On 28th, Jul. 2010 Under Industry News


Sony ahave announced that they will be beginning a program where they will license the PS logo for non-gaming products.

In a move called the “PlayStation Logo Licensing Program”, the project will allow licensees to design products with different aspects of the Playstation logo in mind.

Such products may include accessories, clothes and household items.

Sony’s current licensing program has over 123 items from 45 licensees, but the company believes this new initiative will aid to “enrich the licensed product line-up and deliver various quality lifestyle products that will make the PlayStation brand more accessible than ever.”

[Via QJ.net]

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