Sony reckon that ‘phones allow more complex games than Angry Birds’

Posted By | On 18th, Mar. 2011 Under Industry News, News | Follow This Author @GNReith

Sony Ericsson’s UK marketing boss, David Hilton, has argued that consumers don’t want to play with “fingers all over the screen,” and would rather have “the sort of interfaces you have on your games console.”

“The main thing is to offer something different,” he said. “iPhone is a hugely popular product and Angry Birds on iPhone is a delight. But now the hardware allows you to play far more complex games.”

“You don’t want to be playing these with your fingers all over the screen. You want full visibility and the ability to control the games with the sort of interfaces you have on your games console.”

Hilton said the Xperia Play will target neither casual or hardcore gamers, but “a group of about 9m people in-between”.

Asked if we’ll see more PlayStation phones in the future, Hilton said: “We will see how this one goes but there is the potential for this to grow.”

Thanks to MCV for the info.

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  • PrivatePyle

    Ehh, just like the PSP Go. Tapping into a demographic that won’t be a competitor to what’s going to dominate.

    • tareq salah

      i think sony should be in a deal with all phone manufacturers to implement this technology then it would be very successful and compete with apple.

  • jbg0623

    why would they make something that’s going to be over shadowed by the NGP? Dumb move unless this phone has some serious capability.

    • tareq salah

      i think the ngp is gonna fail , apple is having al the fun being the best phone hand held gaming device. sony has a good idea with this but they seem not to take it serious.

  • bman128

    The price will probably kill it for most people but the hardcore gamers for a long while.

  • doub7

    I still have never played Angry Birds…is it worth all the hype? I will hold off 4 the NGP, don’t c this phone bein very successful.

    • jbg0623

      don’t count this phone out yet, they might actually reveal some wonderful things about it that the NGP won’t have.

    • tareq salah

      angry birds is all hype, u’ll be bored in a hour

  • jbg0623

    yea, a friend of mine wouldn’t let me play angry birds because of all the prints you leave on the screen. When it comes to games, they really should be done on a platform made to do so.

  • doub7

    Don’t know if I agree with this guy’s logic anyways. Obviously ppl do want their fingers all over the screen cuz angry birds sold a gazillion copies. Might as well design sumthin simple & fun around the multitouch screen than mimic console game on an underpowered platform.

    • tareq salah

      angry birds is an exception, and i think its better played with sony controls actually. there are more games that are better played with controls like rage of assassins creed

  • doub7

    Playstation games r comin 2 all Android phones via Playstation suite also so that kinda makes this phone even more pointless.


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