Sony wants PS4 to reach as broad a gaming audience as possible

The audience that is being targeted certainly doesn’t appreciate $599 price point.

Posted By | On 16th, Apr. 2013 Under News | Follow This Author @KartikMdgl


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Sony world wide studios vice president Michael Denny has given hints about what the PS4 could be priced at. They said that they want to appeal to as broad a gaming audience as possible and they have learned from previous console launches.

“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that,” he told Edge.

“We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there.”

The PS4 is scheduled to launch later this year and more information about it will be revealed at E3.

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