Square Enix director of Marketing wants to see no retailer specific bonuses

“As long as it’s a good incentive, it’s not so bad that’s it’s not fully exclusive.”

Posted By | On 21st, Nov. 2012 Under News | Follow This Author @KartikMdgl


If you pre-order a game you will get tempting offers from plenty of retailers out there who have an exclusive piece of content or something else to offer, however, this isn’t something optimal and Square Enix director of marketing, Cord Smith, would like to see it end.

“It’s a sensitive game, but it’s one I think we can play. The retailers have been very receptive to the fact that something channel-wide doesn’t really take anything away from them,” he told GamesIndustry (via VG247).

“It kind of puts the ball in their court. The more they can do to bring awareness to their particular customer base about the offer, the better they’ll do. As long as it’s a good incentive, it’s not so bad that’s it’s not fully exclusive.”

Of course, you have to set an example first before saying all these things, and they have done exactly done with Tomb Raider where it will have channel-wide pre-order bonuses. How about dropping the pre-order thing altogether, guys? Won’t happen, eh?

Tell us what you think in the comments section below.


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