Square Enix: Sleeping Dogs suffering from poor sales a “misunderstanding” – Wada
Yoichi Wada, CEO of Square Enix, has revealed that Sleeping Dogs has sold great and reports about its poor sales were wrong, and just a “misunderstanding”.
Being an AAA title most of the sales are done with two months of its time on the market and expecting it to sell well over lifetime is something that wont happen easily unless it has a lot of replayability.
“At the announcement of forecast revisions last week, we talked about Sleeping Dogs as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales,” he said.
“Let me clarify that SD is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the First Six-Month Period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales.
“I am confident that SD would grow to be one of our ten strong IPs, and I am very optimistic for great results in lifetime sales. Just to reiterate, we expected greater revenues from SD in the First Six-Month Period, and what we are seeing now is simply the difference between actual and aggressive projections.”
That’s great, now releases Versus, Wada. Please.