Super Mario Run Saw 90 Million Installs, $30 Million In Revenue- Report

The mobile market may be harder than Nintendo thought.

Posted By | On 04th, Jan. 2017 Under News | Follow This Author @Pramath1605


It doesn’t look like Nintendo’s own debut on smartphones was as much of a resounding success as Pokemon GO was for them earlier last year. According to Newzoo (via The Wall Street Journal), a mobile market research firm, Super Mario Run saw significant uptake in its first month on the market, with 90 million installs- a significantly high number by any metric.

However, that’s where the good news ends- you see, in this period, the game has generated just $30 million in revenue (a far cry from the predictions, that had it pegged at $50 million or thereabouts for the first month); worse still, the implication of that is that the full $10 game purchase was made by just 3 percent of the total install base.

It looks like Nintendo’s experimentation with mobile payment methods – Super Mario Run is free to start, but requires a one time $10 purchase after a few levels to be played in its entirety – may have been a failure. Hopefully this doesn’t come back to bite them in the long run. Super Mario Run is available now on iOS devices, with an Android release coming later.


Awesome Stuff that you might be interested in


More From GamingBolt

 

Copyright © 2009-2017 GamingBolt.com. All Rights Reserved.