Take Two: Borderlands 2 Could be Highest Selling Game Under 2K Games Label Ever
Could pave the way for more new episodes for different releases.
Take Two Interactive CEO Strauss Zelnick recently announced the company’s Q3 2012 fiscal year financial results, in which the publisher made $436 million in profits. Borderlands 2, published under the 2K Games label, was also reported to have sold 6 million copies.
And it could thus be the best selling game under the 2K Games label for the company. “Borderlands 2 continues to expand its audience and remains on pace to become the highest selling title in 2K’s history.
“It has also been the largest contributor to our digitally delivered revenue this year, driven both by strong sales of full-game downloads and high attach rates for the titles out on content, especially the Borderlands 2 season pass,” said Zelnick.
He pretty much answers our next question for us: “Does that mean that these games will transition into a situation where you are constantly putting out new episodes and that bridges you from release to release?
“We don’t see the business shaping up that way, but it does mean that the life cycle is extended greatly and we’ll continue to experiment with what this means creatively for consumers.”
Currently, Take Two is also developing new online opportunities in Asian markets, with NBA 2K Live leading the charge.