Doesn’t want to stop trading or selling of used games.
Microsoft’s Xbox One has already become notorious for making consumers pay a fee to play used games (which even extends to playing your own copy at a friend’s place), and a Twitter campaign has already started to prevent DRM on the PS4. However, Take Two Interactive CEO Strauss Zelncik, speaking at Cowen and Company’s 41st Annual Technology, stated that the company is “somewhat hopeful that the new consoles will help us participate in used game sales.”
However, he also stated that they’re not ones to complain about people buying used games or trading their games in. “If you can keep games in consumers’ hands for eight weeks, you almost don’t care anymore about used game sales. Because it’s the first eight weeks that really nail you.”
He also stated that downloadable content and an overall engaging gameplay experience were the key to keeping consumers from trading in their games in the first place.
Given the amount of content that Take Two’s Grand Theft Auto V, developed by Rockstar Games, contains, it’s certainly possible that even eight weeks wouldn’t be enough to finish the whole game.
Source: GamesIndustry International