Telltale Games’ The Walking Dead has netted several positive reviews, tons of fan support and a heaping helping of Game of the Year awards for 2012.
However, the game has also seen it’s share of financial success, selling 8.5 million episodes till date.
According to CEO Dan Connors, in conversation with The Wall Street Journal, November and December 2012 were the biggest months when it came to sales. “It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it’s in Apple’s Hall of Fame.
“What we’ve done is have this online buzz going from April to November, and then have this finale to top it off and have that be the biggest event that propels it into the mass market. It allowed us to capture all that early adopter audience but also gives us the momentum to build a product that can reach out to the mass.
“Instead of paying a bunch of money to drive a bunch of installs, we have all this momentum and recognition that comes from all the work we’ve done over the five months leading up to the Christmas launch. Then the finale happens, and bam, it’s picked up by a much wider spread.”
So while the Episodes might have cost more than their typical episodic projects, it’s netted its fair share of profit as average revenue per user is around $16 USD.
Source: GIBiz
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