The Xbox Brand Is Iconic For Console Gaming, Says Xbox Boss Phil Spencer

“Xbox Live is the most critical asset we have.”

Posted By | On 29th, Jun. 2017 Under News | Follow This Author @Pramath1605


There are some gaming companies that achieve ubiquity to such an extent that their very names become synonymous with gaming as a whole- the best known example of this is, of course, Nintendo, but Sega and PlayStation are other examples that achieved worldwide synonymity with video games.

The Xbox brand has never quite achieved this level of mainstream penetration- while the brand is hugely popular in the US and UK, in general, lower sales and lower worldwide appeal than PlayStation and Nintendo have led to its exposure globally being limited. However, Phil Spencer, head of Xbox, argues that the brand is iconic for console gaming regardless.

“When I think about our strengths in gaming, today the Xbox brand is iconic with console gaming,” he said in an interview with TIME. “We are also Windows, as Microsoft, so we’ve placed a big focus on Windows gaming and that’s a large addressable market that we haven’t really played in that we’re expanding in. I see Xbox Live from a platform perspective as the most critical asset we have. Xbox Live is on iOS, it’s on Android, we talked about cross-play with Switch, and it’s obviously on PC and Xbox.”

I half agree with him- I do think that Xbox Live is Microsoft’s greatest asset as far as gaming goes, and I definitely agree that in places like the US, Xbox has achieved that level of notoriety. But I think that, on the whole, worldwide, Xbox’s legacy has a long way to go before it is on the same level as PlayStation and Nintendo.


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  • Paul Garrison

    I’m sorry, but the Xbox brand consoles have not reached icon or iconic status. What a play on words.

    • kma99

      So your opinion matters now?

    • Riggybro

      Well, that’s your opinion..

    • kma99

      I didnt give an opinion brainiac

    • Dougdec92

      hey there

    • kma99

      Wassup Doug. I have to piss people off before I go vacationing in Michigan.

    • Dougdec92

      Cool bro, happy vac…

    • Riggybro

      We seem to have a difference of opinion on that.

    • kma99

      It’s not up for debate. Deal with it crybaby.

    • Riggybro

      You have very strong opinions.

    • kma99

      You have very thick skull.

    • Riggybro

      There are as many opinions as there are experts.

    • kma99

      Just as many dummies

  • Ocelot forgot his meds

    It’s pretty iconic how superior Xbox’s offerings are over Sony. Sony’s 3rd person single player games that are dead a month after launch are boring as F**k. When the little Sony kiddies grow up they will understand.

    Worlds Most Powerful Console
    XB1X ✔️ Pro ❌
    Exclusive Games On PC/Steam
    XB1X ✔ Pro ✔
    Best Looking Multiplats
    XB1X ✔ Pro ❌
    Highest Audio/Video Bit-rates
    XB1X ✔ Pro ❌
    Dolby Atmos 7.1
    XB1X ✔ Pro ❌
    Current-Gen-Games Scaled To 4K
    XB1X ✔ Pro ✔
    Next gen triple A native 4K Games
    XB1X ✔ Pro ❌
    Cross-Play
    XB1X ✔️ Pro ❌
    EA Access
    XB1X ✔️ Pro ❌
    Mixed Reality
    XB1X ✔ Pro ✔
    HDR
    XB1X ✔️ Pro ✔️
    4K Bluray Player
    XB1X ✔️ Pro ❌
    Backward Compatibility
    XB1X ✔️ Pro ❌
    Download Hundreds Of Games $10
    XB1X ✔️ Pro ❌
    High Fidelity VR
    XB1X ✔️ Pro ❌
    Best Online
    XB1X ✔️ Pro ❌
    4K 60FPS Video Capture
    XB1X ✔️ Pro ❌
    100+ PC/Windows 10 Apps
    XB1X ✔️ Pro ❌
    HDMI 2.0a For VR
    XB1X ✔ Pro ❌
    Retroactive Screen Capture
    XB1X ✔ Pro ❌
    Runs last gen games better
    XB1X ✔ Pro ❌
    16x anisotropic texture filtering
    XB1X ✔️ Pro ✔️
    50% faster hdd speeds for 4k textures
    XB1X ✔ Pro ❌
    AMD Freesync/Variable Refresh
    XB1X ✔️ Pro ❌
    Shader model 6 upgrade
    XB1X ✔ Pro ❌
    HDMI 2.1
    XB1X ✔️ Pro ❌
    Dynamic HDR 4K Player
    XB1X ✔️ Pro ❌
    Radeon Freesync 2
    XB1X ✔️ Pro ❌
    PC Ultra-like Graphics (textures and assets)
    XB1X ✔ Pro ❌
    More and Better Exclusives Still to Launch in 2017
    XB1X ✔ Pro ❌
    (PS4 – GT sport and Knack 2)
    (Xbox – Forza 7, Player Unknown Battlegrounds, Last Night, Black Desert Online, Crackdown 3, Cuphead, Path of Exile, Super Luckys Tale, Crimson Skies, Conan Exiles, Gigantic, Fusion Frenzy, Age of Empires Definitive Edition)

    • Old Skool

      I’m not one to crap on the Xbox brand cuz I’m no fanboy to any platform but……. that’s a very lackluster list of games you listed for Xbox. In my eyes Xbox is even with your PS4 list ciz the only remotely interesting games out of that list is Forza and Crackdown and those are just as boring as the two PS4 games you mentioned.
      Bring that list next year when PS4 comes with the heavy hitters.

    • Riggybro

      Obsessive fans who make you question your faith in humanity

      XB1X ✔️Pro ❌

    • Tomaterrrx

      Wow you’re actually sad enough to make that list and waste your time posting it across multiple articles… smh

    • Ocelot forgot his meds

      Naaah
      It’s a list made by someone else. Just facts bro…The truth shall be shared openly.

  • Dougdec92

    competition is always great and the customer mostly gains from such, they’ll have to do more but they’ll get there.

  • Holeybartender

    Yes Xbox,thank you for ruining free online multiplayer for the rest of us.

    • Dunny iv

      Blame Sony for copying, not Xbox.

  • Mr Xrat

    Yeah, iconically trash. Thanks for driving the industry into the dirt and expecting everyone else to join you, Shitbox.

    • Luke Skywalker

      Take off your fangirl glasses then you’ll see that Microsoft has been the ones who kept gaming and the industry competitive. Without Microsoft joining in the 2001 there would only be Sony and Nintendo and we all see the route Nintendo took.

    • Mr Xrat

      Cancersoft has been driving the industry into the dirt with paid online, day one and cosmetic DLC, microtransactions, expecting everyone else to bail out defunct multiplayer games and subscriptions on top of subscriptions.

      Take your excuses back to your no games hole.

    • Dunny iv

      Xbox? What? Xbox has revived gaming. Sony are driving it into the dirt by denying cross-play, awful E3 showing, repetitive games and not having BC.

    • Mr Xrat

      How can they revive what was never dead? Cancersoft has been driving the industry into the dirt with paid online, day one and cosmetic DLC, microtransactions, expecting everyone else to bail out defunct multiplayer games and subscriptions on top of subscriptions.

      Meanwhile PS has been doing cross-play longer and had a better E3. Damage control better.

    • Liam Dunn

      Biased much? The gaming industry is dying and if you can’t see that then you’re the main reason why it’s dying. DLC, Multiplayer, Micro-transactions, greedy developers, banning mods (Rockstar), paid mods (Bethesda). Paid online? PS4 has that too. Day One DLC? Sony too. Microtransactions have been out way before MS did it, Sony do it too. Subscriptions? There’s only 1 on Xbox that is required. The rest are optional. $ony has PSNow which you have to pay to stream games which is lame. $ony don’t do crossplay anymore and had a worse E3. Microsoft allows you have to spaces in your gamertag, change your gamertag, party chat ($ony stole that feature), free games every month ($ony stole this too), MS allows mods in Skyrim and Fallout, MS allows BC whereas $ony wants you to pay for games you already bought. Cross-play between Switch and PC, $ony denied cross-play. Lastly, MS have the most powerful console out there.

      Like I said, biased much?
      It’s clear you’re a PS4 fanboy.

    • Mr Xrat

      Oh look, another new Xgimp face with the usual damage control excuses and spin. Get a new gimmick instead of sh**ling for cancer.

    • Liam Dunn

      Oh look another Pony.

  • Ocelot forgot his meds

    Indeed…

    Sony however is iconic for Hacked accounts and a “4k PS4 pro console” that doesn’t download 4k PC textures or assets. In addition to countless 3rd person single player games that are dead a month after launch.

  • kma99

    I fail to see your point.


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